Life Media To Open Digital Division
The Life Media Group (LMG), Publisher of seven regional newspapers- PCB Life, South Walton Life, Destin Life, Bay Life and Fort Walton Beach Life- recently announced a new digital division. Scott Miller, Director of Sales for the company, says “This was a natural evolution. Statistics reveal the marriage of digital and print causes the effectiveness of an overall advertising campaign to increase 128%. We are extremely fortunate to partner with one of the leading advertising / data automation company’s in the Country, he said.
According to Jack Smith, Publisher and Director of Sales for PCB Life, when digital advertising was first introduced it was believed that “we, as the agency, were required to devise a digital strategy. But today, “the algorithm” is king. Data automation has supplanted the agency in importance.
“Who is smarter than the average John or Jane. “
The Post Pandemic Consumer Finding the “Workday consumers” Where are they?
Don’t worry, if you listen they will tell you. Today we have very targeted “Data Mining” combined with algorithms, Geo fences, Social media and smart phone data, we know where you are and where you have been and where you are going. Digital marketing must operate at the intersection of work and life.
No longer can marketers continue using demographic targeting the way it is still used today. Marketers must now incorporate consumers mindsets into the advertising strategy. Remember, they can run, but they can’t hide.
Case Study
Personal Injury law Firm
The firm of John Doe & Jane Smith have spent years and a small fortune on advertising and Branding. It has most likely worked pretty well and they are well known. However, when a person is injured in an automobile accident, will they remember Doe & Smith? We might need to help remind them with Geo Fencing a technology that creates an invisible fence around places where an injured person might go.
When this injured person enters the Geo Fence area their cell phone receives an advertisement reminding them that Doe & Smith are a great Personal injury Firm., but where do you put these invisible fences? How about every emergency room in town, or every Orthopedic Surgeons office, every Physical Therapy office.? This is how you create a 128% increase in an advertising campaign.
Political Advertising
There are two major problems with political digital advertising. Most campaigns get their digital data from clearing houses the problem is that these lists have accuracy rate of 40 to 60 percent. We offer a “Match Rate” of over 90 percent and a 24hr turn around time. The industry average is five to six days, an eternity In a political race.
For more information call:
Jack Smit 804-307-8780
Scott Miller 850-688-9886
Author: SWal Life
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