As the holiday season unfolds along Scenic 30A, local artist and entrepreneur Chandler Williams is giving both locals and visitors something to look forward to. His two Grayton-based brands — Captured Clothing 30A and Modus Photography — have launched a massive end-of-year celebration, kicking off with Veterans Day and Black Friday and continuing through the rest of 2025. What started as two creative outlets — one for art, one for lifestyle — with a combined 550 five-star Google reviews, it has become a cornerstone of the Grayton Beach community.
Captured Clothing 30A brings Chandler’s artistic eye to wearable goods, offering coastal-inspired apparel, leather accessories, and curated gifts that reflect the laid-back spirit of life along the Gulf. From Modus Made hoodies and soft-washed tees to candles and journals, each piece carries that signature “Statements, not Souvenirs” message the brand has become known for.
During the holiday season, Captured Clothing will feature site-wide discounts and free shipping on qualifying online orders at 30amenstore.com, along with exclusive in-store promotions at their Grayton Beach shop.
Head upstairs, and you’ll find Modus Photography — Williams’ award-winning fine-art studio — hosting its largest in-stock art sale ever. This includes artist proofs, limited-edition prints, and some of the most recognizable imagery of the 30A coastline and beyond. “I’m just excited to move my artist proofs and make room for what’s coming in 2026,” Williams said. “So why wait?” For Williams, the sale isn’t just about moving inventory — it’s about connection. “Every piece I make has a story tied to this place,” he said. “Sharing that with people who love 30A as much as I do is what keeps it meaningful.”
Whether you’re looking for a one-of-a-kind gift or a piece of local art that captures the beauty of the coast, this is the season to stop by Grayton Beach and see what Chandler and his team are creating. Shop online at 30amenstore.com and modusphotography.com or visit Modus Photography and Captured Clothing in Grayton beach.
