If, by now, one doesn’t own a ROKU, Apple TV or AMAZON Fire TV, chances are one knows someone who does. More recently, one in 4 TVs sold in the USA use ROKU or AMAZON Fire TV to power the interface and remote controls, including voice search. While cable and satellite owners jump ship and cancel service at a rate of 100,000+ per month, the slack is picked up by streaming TV.
Streaming television is replacing traditional cable and satellite, fast. Cord Cutting, as it’s known, is probably misnamed since the need for an internet connection is required, and most providers do still wire a home to install internet.
How does it work? The television, if not already a “Smart TV” (Wifi inside) can be made so by purchasing a ROKU or AMAZON device to add into a port on the TV. Once installed, a myriad of channels can be sought, most free, with some premium subscriptions such as HULU or Netflix. Most popular free channels include Crackle for movies, and Pluto TV for live TV shows.
This is quite the revolution, and the “Big Guys” have entered the race. Sling TV is owned by Dish Network, Pluto owned by Viacom, and Disney is about to launch its own rival to Netflix. But why get rid of cable or satellite in favor of streaming TV?
Cost is certainly a factor. Most homes are internet connected, so why not cut the bill from $120 or more down to $50, about the going rate for basic internet. Choice is the other. The content and channels available – including the favorite networks, are all available using cord-cutter services. Even local channels, via the affiliate networks, are embracing streaming TV. Local TV outlets in the area are accessible via ROKU and Amazon TV. One service has local channels in 200 cities, giving access to viewers never seen before.
Under the surface of the networks and movies, another game changing trend is emerging, business channels. Local businesses are now embarking on launching Youtube channels, making videos, and launching channels on smart TVs and ROKU as never seen before. Access to video, and how to make watchable content has now become a low cost tool to explain products and services, but even more importantly, gives a personal touch. It puts a face to a business, with a video showing new products, realtors showing open houses, businesses documenting anniversaries; the list is really endless. The viewers can’t get enough of it.
Some staggering statistics:
If a person started watching every video on Youtube it would take 2,500 YEARS to watch them all.
81% of businesses say that videos has helped them effectively increase sales. (Optinmonster)
80% of people would rather watch a video from a business than read their website. (Livestream)
The live streaming platform Twitch has 665 million viewers — a bigger audience than subscribers to HBO, Netflix, and ESPN streaming services combined.
By 2020, 85% of all traffic on the internet will be video. 25 million have ROKU, 34 million have Amazon TV.
TV (cable) is dead – Long Live TV. (Streaming)
Anchor Realty
In the world of real estate, Anchor Realty is rewriting the rules on how to present properties. Their innovative new TV show in the 30A Television Network (www.30a.tv) describes the lifestyle of living on the best beaches in the USA.
Anchor Realty agents are visiting places and talking to people about why they’d want to live in the area versus just going to a property and showing it. The idea of using video to promote real estate is not new, however, highlighting the lifestyle of where to live and the people and places, attracts prospective buyers to relocate.
Anchor Realty’s Oliver Monod has been in the area for 40 years, first visiting here in the sixties and seventies. Olivier is a colorful character, originally from France, with an infectious accent, and a delight to listen to. He is well versed in the real estate market and has sold everything along the Panhandle from lots to single family homes, to developmental properties on the coast including Apalachicola, 30A, and Navarre.
“I am excited to produce a series of television segments,” said Olivier Monod, Broker Owner, Anchor Realty of St George Island, LLC. “There are deciding factors in a home purchase, but the number one choice factor should be the community and lifestyle. Our segments aim to show that in our unique way.”
Olivier began the program with an overview of the area and the trends and prices ranging along the coast.
Several of the realtors have already taken advantage of the program by visiting properties and describing how close the two amenities are such as shopping and dining off the beach.
Mark Levesque was the first Anchor realtor to start the travel and “things to do” aspect, where he showed a couple of properties and amenities in the Pier Park and Watercolor area. In the episode, he visited Pier Park and showcased some of the cool places from a golf cart while talking on camera.
Kelli Oglesby and Lilia Cabazes went to Point Washington and showed a home with an aerial view of the beach while describing places like Eden Garden State Park and talking about the lifestyle of living there.
Their overview makes sense when it comes to real estate, because properties are properties, and one has a favorite thing within each property, such as a fireplace or a pool, or a particular kind of kitchen layout; but at the end of the day, it’s the people and places of an area that makes one want to live there. Check out some of Anchor Realty’s properties with videos at www.30a.tv on the real estate channel.
Author: SWal Life
Views: 0
