The Most Talked-About Home on 30A Just Hit the Market — Inside the Reality TV Episode That Turned It Into a Coastal Icon
In the latest episode of Southern Sand, Southern TV’s hit reality series dedicated to showcasing the best of Florida’s Gulf Coast, viewers are taken inside one of the most exclusive new listings on 30A: 41 Martha’s Lane.
Presented by Whitney Cooley of Scenic Sotheby’s International Realty, the custom-built residence is more than a high-end home, it’s the backdrop of a design-forward story led by two of the Emerald Coast’s most influential female entrepreneurs.
A Listing That Deserves the Spotlight
With over 4,200 square feet, five bedrooms, a custom bunk room, wine cellar, butler’s pantry, and a third-floor guest retreat, 41 Martha’s Lane isn’t just a property — it’s a statement. And in a market where lifestyle is just as important as layout, Southern Sand captures exactly what makes this Santa Rosa Beach neighborhood such a coveted gem.
“On 30A, buyers aren’t just looking for square footage,” says Whitney Cooley, luxury real estate agent and co-star of the show. “They want to know the story behind a home — who designed it, what inspired it, and what kind of life they can live there. That’s what makes this listing special.”
Interior Design That Stops the Show
At the heart of the episode is Amy Kelly, founder of Après Sun Interiors, and her first-ever collaboration with Stock & Trade Design Co., one of Santa Rosa Beach’s most iconic furniture and home décor destinations. With the clock ticking, Amy brings her signature style to life with hand-picked furnishings from Stock & Trade, transforming the home’s spaces into magazine-worthy moments.
“Having the opportunity to collaborate with Stock & Trade on this home was a game changer,” said Kelly in the episode. “Their pieces brought the entire design vision together — and now, I can’t imagine doing it any other way.”
From furniture selection to finishing touches, the episode gives viewers a rare, behind-the-scenes look at Amy’s creative process, showcasing her ability to take a luxury build
from blank canvas to fully curated, livable art. Through Après Sun Interiors, Amy continues to push the boundaries of coastal design, blending relaxed sophistication with personalized, elevated detail.
On 30A, Open Houses Are Events — And This One Delivered
The episode culminates in a next-level open house unlike anything Scenic 30A has seen before — complete with a live band, a raw oyster bar, curated food by Chef Ernie Danjean, Whitney’s father and owner of Café Nola, and a guest list of serious buyers and local tastemakers. This wasn’t just a showing, it was a full sensory experience designed to reflect the elevated lifestyle this listing represents.
“On 30A, open houses aren’t just showings — they’re events,” said Cooley. “You’ve got one shot to make it unforgettable.”
And unforgettable it was. From Amy’s magazine-worthy staging to the energy of the evening, everything came together in a way that reminded viewers why 30A is in a league of its own.
“Amy went all out,” added Cooley. “Her designs are like nothing I’ve ever seen. This was a showstopper on the next level.”
Together, Whitney and Amy, through Scenic Sotheby’s International Realty and Après Sun Interiors, prove that luxury real estate and exceptional design go hand in hand. And when women support women in business, the results speak for themselves.
Watch the Full Episode Now
Southern Sand is now streaming on the Southern TV app, where you can catch this episode and others highlighting real estate, design, and lifestyle along Florida’s famous Scenic Highway 30A. Southern TV is a proudly propaganda-free platform created by Southern storytellers for Southern audiences, showcasing the best of life, business, and creativity in the South.
